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Campaign News:

We’re got a lot of balls in the air for this campaign, and we’re hoping that will lead to a ton of exciting news and events throughout the process. This is where you can come to find out all the latest updates, so check back frequently!


May 15

American Eagle billboard Reveal in Times Square!

On launch day, we unveiled a giant billboard in the heart of Times Square in New York City with images from the campaign photo shoot and messaging about the campaign and how to share.