Welcome to the Self-Esteem Rising Campaign’s pitch site. We’ve got some pretty cool stuff for you to look at, so we’re glad you’re here.
Self-Esteem Rising provides the Beautiful Me programs to women and girls across the country, and this campaign was designed to raise the profile of the organization and generate donations that will allow us to expand the programs further. We’ve already reached nearly 50,000 females with our self-esteem curricula, but our sights are set so much higher.
What we need from you is help getting more eyeballs on the campaign, and, if you’re able, donations to the cause.
Please help us spread the message that self-esteem is important and our program is available to females of all ages anywhere in the world to help them activate self-confidence within themselves.
Below you’ll find some of the initiatives we’ve launched with this campaign, including the #ComplimentChallenge, and information about how we are approaching social media and the press to help spread our message far and wide.
Self-Esteem Rising presents the Beautiful Me programs, which are free self-esteem curricula provided to females nationwide. With the Self-Esteem Rising Campaign, we are utilizing social media and press outreach to expand the reach of the Beautiful Me programs.
We want to bring the Beautiful Me programs to communities worldwide. Our goal is to create a future where women feel empowered and self-confident in all aspects of their lives. We want to be in elementary, middle and high schools, on college campuses, in corporate offices, nursing homes and senior centers and throughout government organizations — anywhere there are females, we believe there is an opportunity to educate them and help them activate their self-confidence superpower.
Long term, we want to get the Beautiful Me Program into cities accross the country!
We also want to expand where Beautiful Me is offered. Currently, there is a long list of schools and organizations requesting the Beautiful Me Program. We want to bring it to them, but also to other nonprofits, hospitals, women’s shelters, and, our biggest target, corporate partners so that we can reach more women in the workforce.
The objective of the Self-Esteem Rising Campaign is to raise awareness of the Beautiful Me programs, mainly via social media, and generate interest in and donations to the organization so that we may expand the programs.
- Raise awareness of campaign & Beautiful Me programs
- Increase engagement & participation during campaign
- Establish Beautiful Me as the authority on self-esteem education
- Generate donations to expand the programs
The Beautiful Me curricula include lessons in learning how to accept compliments, developing coping methods to turn negative thoughts or qualities into positives and tools to become more independent and confident in your own abilities, among other things. The programs have already reached 50,000 women and girls throughout the country. Every participant who completes the programs leaves with higher levels of self-esteem, which in turn leads to more personal happiness and confidence.
We will leverage the results from those initial programs during the Self-Esteem Rising Campaign to position the organization as the leading authority on self-esteem education curricula nationwide.
What this means: Our philosophy states that empowered women empower women. So we expect women to start conversations about self-esteem and share their experience, strength and techniques to encourage other females to activate their own self-confidence.
During the initial launch of the Self-Esteem Rising Campaign, Beautiful Me programmers and the campaign team will release portraits of program graduates, as well as their stories, to inform followers that the Beautiful Me programs exist and make a difference.
Throughout the campaign there will be events, social contests and self-esteem content released by the program director, Kate Tuffy, from graduates themselves and from a network of followers and influencers.
- Women in business
- Champions of the women’s movement and advocates for change
Calls to action:
- Share on social media
- Participate in the #ComplimentChallenge
- Bring Beautiful Me to your city
Assets + Channels:
We will be pursuing various outlets/influencers to help push out our message. If you have contacts/connections with any/all of our targets, we ask you to reach out and discuss with them the possibility of joining the campaign.
The types of outlets/influencers we are targeting include:
- Print/Digital Outlets, such at New York Times, BuzzFeed, Teen Vogue, etc.
- Broadcast Outlets, such as Good Morning America and The Today Show, etc.
Celebrity + Social Influencers such as, Sophia Bush, Amy Schumer, Ruthie Lindsey, Selena Gomez, Colbie Calleit, Reese Witherspoon etc
We anticipate you might have more questions. That’s cool. We’ve got answers. Please do not hesitate to reach out with any questions!
Caitie McCabe, Campaign Director: email@example.com
Kate Tuffy, Beautiful Me Program Director: firstname.lastname@example.org
We’re got a lot of balls in the air for this campaign, and we’re hoping that will lead to a ton of exciting news and events throughout the process. This is where you can come to find out all the latest updates, so check back frequently!
American Eagle billboard Reveal in Times Square!
On launch day, we unveiled a giant billboard in the heart of Times Square in New York City with images from the campaign photo shoot and messaging about the campaign and how to share.
Your team can help empower girls everywhere!
Run a #ComplimentChallenge within your organization! Your company can help to bring this critical education to females across the country by being kind to each other online
HOW EASY IS THAT?
Be sure to use the hashtags and tag @selfesteemrising and let the world know why you also believe that confidence is a superpower !
Many companies not only encourage their employees to give to and volunteer time to nonprofits in their communities, but also will match those efforts with dollars and other means of support.
Workplace giving contributes an estimated $5 billion to U.S. charities each year. So if your board members, volunteers or supporters work for companies with a workplace giving program, it can be an additional source of funding. But note that a nonprofit's access to these programs often must be initiated by an employee.
Workplace giving programs can be set up in a variety of ways. Some of the more popular workplace giving programs offered by corporations are:
- Employee Matching Gifts
- Volunteer Support Programs
- Donations through Payroll Deduction
- Annual Giving Campaigns
Sponsor a school:
If you love what we are doing, please reach out and help us sponsor a school to go through this program. Your company can be the reason a girl feels confident in her life. How great is that?!
Run an Empower Me workshop:
This fall we are launching Empower Me, a corporate- and college campus-focused version of the Beautiful Me curriculum. And when corporations bring the program into their offices, the proceeds from that program are donated directly toward helping us bring the curricula to more girls and women! We like to call that a WIN-WIN
Volunteer your skills/resources:
Are you a media training wizard? Does your company have a billboard you'd like to donate? Can you help us bring more eyeballs to this campaign? If you or someone you know is passionate about helping girls be the best versions of themselves, please reach out today we would love to have you on the team!