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Welcome to Self-Esteem Rising!

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Welcome to the Self-Esteem Rising Campaign’s pitch site. We’ve got some pretty cool stuff for you to look at, so we’re glad you’re here. 

Self-Esteem Rising provides the Beautiful Me programs to women and girls across the country, and this campaign was designed to raise the profile of the organization and generate donations that will allow us to expand the programs further. We’ve already reached nearly 50,000 females with our self-esteem curricula, but our sights are set so much higher. 

What we need from you is help getting more eyeballs on the campaign, and, if you’re able, donations to the cause. 

Please help us spread the message that self-esteem is important and our program is available to females of all ages anywhere in the world to help them activate self-confidence within themselves. 

Below you’ll find some of the initiatives we’ve launched with this campaign, including the #ComplimentChallenge, and information about how we are approaching social media and the press to help spread our message far and wide. 

Thanks again!

Campaign Plan

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Self-Esteem Rising presents the Beautiful Me programs, which are free self-esteem curricula provided to females nationwide. With the Self-Esteem Rising Campaign, we are utilizing social media and press outreach to expand the reach of the Beautiful Me programs. 


We want to bring the Beautiful Me programs to communities worldwide. Our goal is to create a future where women feel empowered and self-confident in all aspects of their lives. We want to be in elementary, middle and high schools, on college campuses, in corporate offices, nursing homes and senior centers and throughout government organizations — anywhere there are females, we believe there is an opportunity to educate them and help them activate their self-confidence superpower. 


Long term, we want to get the Beautiful Me Program into cities accross the country!
We also want to expand where Beautiful Me is offered. Currently, there is a long list of schools and organizations requesting the Beautiful Me Program. We want to bring it to them, but also to other nonprofits, hospitals, women’s shelters, and, our biggest target, corporate partners so that we can reach more women in the workforce.


Campaign Objective: 

The objective of the Self-Esteem Rising Campaign is to raise awareness of the Beautiful Me programs, mainly via social media, and generate interest in and donations to the organization so that we may expand the programs. 

Goals/Success metrics: 

  • Raise awareness of campaign & Beautiful Me programs
  • Increase engagement & participation during campaign
  • Establish Beautiful Me as the authority on self-esteem education
  • Generate donations to expand the programs


Program Strategy: 

The Beautiful Me curricula include lessons in learning how to accept compliments, developing coping methods to turn negative thoughts or qualities into positives and tools to become more independent and confident in your own abilities, among other things. The programs have already reached 50,000 women and girls throughout the country. Every participant who completes the programs leaves with higher levels of self-esteem, which in turn leads to more personal happiness and confidence.


We will leverage the results from those initial programs during the Self-Esteem Rising Campaign to position the organization as the leading authority on self-esteem education curricula nationwide. 


What this means: Our philosophy states that empowered women empower women. So we expect women to start conversations about self-esteem and share their experience, strength and techniques to encourage other females to activate their own self-confidence. 


Campaign Strategy: 

During the initial launch of the Self-Esteem Rising Campaign, Beautiful Me programmers and the campaign team will release portraits of program graduates, as well as their stories, to inform followers that the Beautiful Me programs exist and make a difference. 

Throughout the campaign there will be events, social contests and self-esteem content released by the program director, Kate Tuffy, from graduates themselves and from a network of followers and influencers. 

Target Audience: 

  • Students
  • Educators
  • Parents
  • Women in business
  • Champions of the women’s movement and advocates for change

Calls to action: 

  • Share on social media
  • Participate in the #ComplimentChallenge
  • Bring Beautiful Me to your city
  • Donate

Assets + Channels:

Press Release

Press Kit

Self-Esteem Rising Website

Instagram: @selfesteemrising

Facebook: SelfEsteemrising

Twitter: @Selfesteemrise


Wish List:

We will be pursuing various outlets/influencers to help push out our message. If you have contacts/connections with any/all of our targets, we ask you to reach out and discuss with them the possibility of joining the campaign.

The types of outlets/influencers we are targeting include:

  • Print/Digital Outlets, such at New York Times, BuzzFeed, Teen Vogue, etc.
  • Broadcast Outlets, such as Good Morning America and The Today Show, etc. 
  • Celebrity + Social Influencers such as, Sophia Bush, Amy Schumer, Ruthie Lindsey, Selena Gomez, Colbie Calleit, Reese Witherspoon etc



We anticipate you might have more questions. That’s cool. We’ve got answers. Please do not hesitate to reach out with any questions!

Caitie McCabe, Campaign Director:

Kate Tuffy, Beautiful Me Program Director: 


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Campaign News:

We’re got a lot of balls in the air for this campaign, and we’re hoping that will lead to a ton of exciting news and events throughout the process. This is where you can come to find out all the latest updates, so check back frequently!


May 15

American Eagle billboard Reveal in Times Square!

On launch day, we unveiled a giant billboard in the heart of Times Square in New York City with images from the campaign photo shoot and messaging about the campaign and how to share. 

Your team can help empower girls everywhere!

Social Media:

Run a #ComplimentChallenge within your organization! Your company can help to bring this critical education to females across the country by being kind to each other online


Be sure to use the hashtags and tag @selfesteemrising and let the world know why you also believe that confidence is a superpower !

Instagram: @selfesteemrising

Facebook: SelfEsteemrising

Twitter: @Selfesteemrise

Corporate Matching:

Many companies not only encourage their employees to give to and volunteer time to nonprofits in their communities, but also will match those efforts with dollars and other means of support.

Workplace giving contributes an estimated $5 billion to U.S. charities each year. So if your board members, volunteers or supporters work for companies with a workplace giving program, it can be an additional source of funding. But note that a nonprofit's access to these programs often must be initiated by an employee.

Workplace giving programs can be set up in a variety of ways. Some of the more popular workplace giving programs offered by corporations are:

  • Employee Matching Gifts
  • Volunteer Support Programs
  • Donations through Payroll Deduction
  • Annual Giving Campaigns

Learn more about corporate giving here!

Sponsor a school:

If you love what we are doing, please reach out and help us sponsor a school to go through this program. Your company can be the reason a girl feels confident in her life. How great is that?!

Run an Empower Me workshop:

This fall we are launching Empower Me, a corporate- and college campus-focused version of the Beautiful Me curriculum. And when corporations bring the program into their offices, the proceeds from that program are donated directly toward helping us bring the curricula to more girls and women! We like to call that a WIN-WIN

Volunteer your skills/resources:

Are you a media training wizard? Does your company have a billboard you'd like to donate? Can you help us bring more eyeballs to this campaign? If you or someone you know is passionate about helping girls be the best versions of themselves, please reach out today we would love to have you on the team!

What can I do?


Getting the word out there!

In order for this campaign to work, it needs to reach as many people as possible. That means we need your help!

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Social Media:

This is, first and foremost, a social media campaign. So we want you to flood social media* with your  #ComplimentChallenge posts! With every “Like,” “Share,” or use of any of our hashtags, you are helping to bring this critical education to females across the country. Be sure to use the hashtags and tag @selfesteemrising

Instagram: @selfesteemrising

Facebook: SelfEsteemrising

Twitter: @Selfesteemrise


Your Network:

We also want you to reach out to your networks of people in your life to share the campaign and the mission of the Beautiful Me Programs. The more people know about what we’re doing, the better off we’ll be. And don’t worry about what to say — we’ve made template emails for if/when you want to reach out. Just copy, paste and click send! Again, the more people you share with, the greater this campaign becomes! As we grow we need donations, eyeballs and TALENT- if there is anyone in your network who you think can help with any of these things please let them know about us!

Email Template: 


Hope you are doing well.

I wanted to share with you this incredible campaign called Self- Esteem Rising and the program it’s raising awareness for, Beautiful Me.

Beautiful Me is a free self-esteem curriculum provided to females nationwide. The program has already reached nearly 50,000 women and helped them believe that self-confidence is a superpower—once they start to believe in themselves, magic happens. That’s an idea that really resonated with me, which is why I wanted to hop onboard this campaign. The Self-Esteem Rising Campaign has two main goals: generate donations to the Beautiful Me Program and raise awareness of the program through social media and press outreach. So that’s why I’m reaching out. I want to bring more awareness to Beautiful Me, and I hope you’ll want to, too! With every “Like,” “Share,” and dollar donated, with every use of the hashtag #ConfidenceIsMySuperpower, and every social post about the Program and the Campaign, you are helping to bring this critical education to females across the country. I hope you’ll consider taking some time to learn more by visiting and checking out the campaign on Facebook and Instagram!

Thanks so much,


Press Release: download here


*We ask that you be mindful of what you post, and be on the lookout for anything that could be deemed inappropriate. If it’s questionable at all, we ask you to use the "better safe than sorry" method, and hold back on posting that specific content. We also reserve the right to ask that anything that does not align with the mission of the foundation or the theme of the campaign be taken down upon request.

Please also be mindful of any commenting that does not align with the mission statement of the organization. We are fostering a community of respect and support and would love for you to engage in the community keeping that in mind. Empowered women empower women!


Can I Donate?

Yes ... a thousand times yes! Visit our donation page here to find out more about how to support this amazing cause! Thank you for your generosity! Every dollar helps us expand the program to even more cities, so we are truly grateful.